Business cards are a wish. People order them because:
- they believe in what they are doing
- they believe they should tell everyone about it
- they think that it will be important enough to last
We wish for many things, but what is a wish?
1. a wish needs to be something that is outside of our immediate reach.
2. some object is the catalyst of the wish. e.g. a wishing fountain, wish bone or a lucky penny.
3. something we desire greatly.
Let me get this right, 3 elements: challenge – object to focus – desire
That is a good start.
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